The Jo Malone London Velvet Rose & Oud Diffuser is an invitation to transform your living environment into a sanctuary of opulence and depth. Part of the esteemed Cologne Intense range, this diffuser brings a sense of mystery and magnetic attraction to any room it inhabits. The scent profile is anchored by the rare and iconic Damask rose, known for its honeyed, floral intensity. This floral heart is masterfully wrapped in the smoky, resinous warmth of luminous agarwood—also known as oud—which provides a sophisticated, woody foundation that is both grounding and luxurious.
To balance the intensity of the wood and rose, the fragrance is further enriched with the decadent sweetness of praline and the subtle, piquant warmth of clove. This combination creates a multi-layered sensory experience that is particularly evocative during warm summer evenings, though its timeless elegance makes it suitable for year-round enjoyment. The diffuser includes ten high-quality rattan reeds, specifically chosen for their ability to draw the fragrance oil upward and release it consistently into the air.
To achieve the best results from your Velvet Rose & Oud experience, the initial setup is key. For the first use, it is necessary to soak the rattan reeds in the fragrance oil for twenty-four hours before turning them over to begin the diffusion process. This ensures the reeds are fully saturated. To maintain or increase the intensity of the scent, simply flip the reeds whenever you notice the aroma fading; the more frequently they are turned, the more potent the fragrance becomes. To prolong the life of your diffuser, we recommend placing it away from high temperatures, direct sunlight, and areas of rigorous air circulation, as these factors can accelerate evaporation. By following these simple care steps, the label’s beautiful, decadent scent will continue to spread throughout your home for months at a time.
Fragrance Notes:
Top: Clove
Heart: Damask Rose
Base: Agarwood (Oud), Praline
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